I’ve been boycotting Sony since their DRM Rootkit attack on consumers. Recently Sony/BMG opened their music to DRM-free sale in mp3 format on amazon.com, and I’ve since been CONSIDERING dropping my boycott.
If they were to start selling DRM-free downloadable movies or make a public statement denouncing the use of DRM in general, I would drop my boycott.
Eventually I think media companies are going to realize that they’ll make more money without DRM. I won’t be using Amazon’s Unbox until it’s DRM-free.
Update: I bought a DRM-free Sony/BMG MP3 album from amazon.com.